What's Not to Like About Dailies?

1. Safer 
2. More Convenient
3. Better Compliance
4. Happier Patients
   
5. More Profitable 
   

Take a look at the Ciba presentation The Power of One for specifics.

Dailies are a no brainer for kids. What's not to like about a lens that needs no care and is new every day?   In my mind fitting kids with this lens is a no-brainer -- Safer and more convenient resonates with parents. The same can be true of Adults.  Think about it as selling saftey and convenience for less than the cost of a cup of coffee.